What indicators cannot be missing in a Content Marketing strategy?
- Ricardo Quintero
- May 17, 2023
- 2 min read
When generating content and making a strategy that achieves the objectives in the best way. The indicators are a very important factor since they allow you to visualize how it is going, what results you can achieve and also the results that have already been achieved.
What are the indicators?
According to Hubspot in Spanish, there are metrics for organic content and metrics for paid content and what they are looking for is to measure the performance of the publication of both organic and paid content.
Organic | paid |
Web traffic | Quality level |
Social networks | Cost per click CPC |
E mail | Cost Per Acquisition CPA |
Conversion | Closing rate |
What data do they show?
Organic
Web Traffic: Indicates the performance of your content on the website
Social networks: They allow you to analyze the performance of the content you promote in the different channels.
E mail marketing: Allows to improve the performance of the content with the database
Conversion: Show how your content has impacted the business
paid
Quality Score: Measures the effectiveness of the ad in Google Ads
Cost per click: Cost worth each customer click
Cost per acquisition CPA: Determine how much you pay to get a lead
Close Rate: Measures the cost of leads that don't close
Because they are important?
When it comes to generating content according to the strategy and the intended objective, metrics or indicators are the tool you have to be able to make decisions at the moment. Each one of them guarantees that you are getting closer to meeting the objectives and that the content strategy is a complete success.
How to start a content marketing strategy?
The most important thing is to know that your brand or business with the help of the right strategy can grow much faster and more consistently. With this, the first thing is to set the stages and the contents that go with each of them, together with clear objectives.
It is important to have the right accompaniment to achieve this. Here you can solve any concerns you may have and we can advise you so that you can start as soon as possible with the strategy you need.
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