Social Media Tips for Small Businesses

The use of social networks for those who are not "Millennials" can be somewhat complex, in addition to not knowing the existence of the thousands of applications that exist and some simply know the most common ones such as Facebook, Twitter, Instagram, Snapchat, YouTube, and LinkedIn.

We have heard the phrase “managing social networks is very simple”, but the truth is that managing a company's social networks is completely different from a personal account, where you can post whatever you want regardless of the reactions it generates.

In the management of networks for companies, it is necessary to investigate to know what content will be published, what are the appropriate words to describe each publication and image that will be shown to the clients that follow these companies.

In recent years, online commerce has gained strength and has become one of the main methods used by companies, mainly SMEs, to make their brand and products or services known, with social networks where they are most presence. For this reason, we bring you these tips to take into account when making a Social Media strategy

A social media strategy is essential

To start a strategy, we must adapt to the language of digital media, this is easy when we know what the product is, who our audience is, and what the objectives are to provide customer loyalty and responsibility.

But managing the social networks of a company is completely different. The number of daily publications varies according to the services offered by the company.

For example, in the networks of a station the publications are constant, you have to be aware of the musical premieres, the artists' birthdays, the musical awards that there are, the viral themes, the station's programs, the announcers and the coverage of events. All this has to be on the networks to be connected with the public to see how close the station can bring them to their favorite artists.

While in a Digital Marketing Agency, the number of posts may be less and their purpose is different. Each of the services offered is shown and the client is kept updated with valuable information on how to grow your company, what is best for it and how you should attract and keep your followers, use striking, funny, motivational images, etc. In order not to bore the followers with so much information in a single day, maintaining a memory and a relationship.

To be clearer about planning a strategy, we can follow these 4 Ps to be fluent when agreeing a relationship with customers through social networks.

• Product

• Target audiences

• Communication pillars

• content planning

Use analytical tools

The analytics tools are necessary to measure and analyze our website, social networks, who enters, how they did it, how long they stay on the site, etc.

In this way, these tools help us to see our weaknesses to turn them into strengths, correcting the errors that companies present, such as making their content aimed at the public more attractive, increasing sales, obtaining more customers, adjusting structures and changing designs to generate more movement. of our brand.

Below are the most used analytical tools:

• Twitter Analytics (official and free Twitter tool)

• Facebook Insights (check the performance of your fan page)

• Open Web Analytics (it is an alternative to Google Analytics)

Don't obsess over getting followers

While it is true that you must get followers for your brand, many companies only focus on this to position themselves on social networks and forget that the interaction that followers have with their accounts is important.

We may have a thousand or a hundred thousand followers but this will not work if a low percentage of them interact with us. The main thing is to focus on the quality of our followers in order to have a higher return on investment in the future, more than if we get many without any compensation.

By following these tips you can start to have solid social networks for your company, you must be authentic and creative, these media can grow your business in an incredible way.

You should not forget that it is important to have accessories such as a web page to be able to give interaction spaces to your client and have a closeness with your brand, in addition, through there you can reach new clients.

Team VMA 2017 (Reissue)

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