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Success story La Sanducheta
Digital brand creation
The food sector in Colombia is one of the most desired. For a Brand in this sector to stand out from its competition, it is necessary to propose an innovative strategy that makes a difference. Starting from this, VMA, as part of the Project with SENA, is an active participant in the creation of the brand at the digital level and the initial content marketing strategy of La Sanducheta and its first three lines of business.

How did we do it?
Your first 3 lines of business serve your consumer in the right place


Graphic composition for communication strategy of its business lines.
As part of the strategy to publicize the brand, a digital launch will be carried out in which La Sanducheta will be presented with each business line on a digital level. Website, social networks, marketplace and their respective way of ordering products and food for each segment of your final consumer.
Video creation for brand launch campaign on a digital level
Website optimizado para estrategia digital de productos y puntos de venta.
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